So I’ve been going back and forth on this issue, not sure if I should lay out the money to make a book trailer or not. On the one hand, they’re pretty cool and I want one! On the other hand, I’m not sure how well they work as a marketing tool. Will people really stop to watch a two-minute video with a teaser for my book? If they do stop to watch it, will it help push them into buying my book? I just don’t know…
My critique partner recently had one done. The company she worked with has very reasonable pricing, and turns out fairly classy results. I mean, they aren’t anywhere near as sophisticated as some of the book trailers that are present on Amazon. However, she’s not charging $15,000 either. (Yes, that’s right. I checked up on it. Some of those production companies book trailers START at $15,000!!) Like I said, this other company has nice results and a very reasonable (read affordable!) price.
Last night, I was reading Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking by Steve Weber. In it, he discussed how book trailers are especially useful for YA authors, as YA readers are the most likely to watch a book trailer and then go on to purchase your book. That decided it for me. I’m going ahead with one. Hopefully it should be done by the end of next weekend.
My question for you is, have you ever used a book trailer to promote one of your novels? Do you feel it helped? Did it increase your sales? Or do you think it was a waste of valuable marketing money? Let me know!